Starting building your followers in China via Weibo and WeChat with THINKCHINA today


Social media in China is vastly different from the rest of the world. Popular sites such as Facebook, Youtube, and Twitter have fallen victim to the Great Firewall of China (GFW) and are not accessible from within China. When it comes to Chinese Social Media Marketing, you must use different tools to communicate with your Chinese audience on their own Social Media platforms, such as Weibo (equivalent of Facebook and Twitter in China), WeChat (mobile communication and private social networking app), Renren (equivalent of Facebook) and Youku (equivalent of YouTube). As Chinese consumers spend more time online, it is essential that you understand the type of engagement opportunities each Chinese social channel offers you.

When it comes to marketing your brands on Chinese social media, THINKCHINA is your on-the-ground partner. We help our clients to adopt the most appropriate social strategy, set up your social media presence, seed and publish content through the social channels and help them connect with their fans online. Whether it be through creating unique content, engaging with fans, pumping interactive competitions or managing your display advertising, at THINKCHINA, we know how to reach the hearts of your Chinese customers.

With our managed Chinese social media program, we take care of all areas of our client’s social media marketing initiative in China, from strategic planning, service delivery to reporting. We provide the unique ability to target prospective customers on almost every facet of their personal and professional lives, including Weibo and WeChat. This hyper-targeted approach to customer acquisition equips marketers with the tools to generate new business opportunities at a low cost with high returns.


Establishment and maintenance of a strong social media presence for your brand is vital for building awareness, creating champions and stimulating sales in China. THINKCHINA helps clients plan, measure and implement a Chinese social strategy to drive awareness and increase sales by engaging audiences online. We will create a social strategy that pulls together all aspects of digital services and link them to your key business objectives and offline activities in the Chinese market.


With a team of Chinese digital marketing specialists at hand, we locate your target audience, understand their web habits and discover their needs and expectations. We offer suggestions to improve the design of your Chinese social media profiles so they develop an emotional connection between your brand and target audience. We set the right tone of voice and communication style in your social campaigns to ensure you can convey messages clearly and effectively.


At THINKCHINA, we audit your social activity and spaces to analyse your existing content and engagement. We track mentions of your brand name across social media, blogs, online news and discussion forums; provide you with access to social media insights on your competitors and stay ahead of the curve. We help you keep track of your online reputation throughout the entire launch process, using a range of social analytics tools tailored to the Chinese social media landscape.


THINKCHINA applies the extensive expertise of our coherent team in producing digital audits for your brand in the Chinese market. We deliver assistance in identifying the challenges of your brand’s online ecosystem and work together to tailor the audit specifically to optimise customer journeys and minimise drop-off, ultimately resulting in increased ROI. Find out more about our China Digital Audit Service.